In order to exploit the potential of the Middle East outbound travel market, Market Vision Research & Consulting (MV) has been providing ongoing market intelligence on the travel patterns, interests, and preferences of the Middle East international leisure travellers to various tourism organizations and tourism-related enterprises around the world.

Within the Middle East region, the United Arab Emirates is the second largest outbound travel market after the Kingdom of Saudi Arabia, both in terms of volume (outbound trips) and value (travel expenditure). Yet, comprehensive and insightful intelligence on the travel habits, behaviour, preferences and needs of the UAE outbound traveller has not been readily available.

Market Vision’s Outbound Travel Market: United Arab Emirates – Travel Habits & Behaviour report addresses the needs of the travel & tourism trade by providing rich insights into the UAE outbound leisure market. The report is based on research conducted in the UAE during the first quarter of 2005 amongst UAE nationals & non-nationals in the 20-54 years age-group belonging to households with annual income of US$18,000 & above.

The report profiles the UAE outbound travellers and helps understand the travel habits & behaviour of UAE travellers and the attitudes and motivations that guide their travel decisions.

The information in this report can be used by regional & international travel marketers to guide the formulation of marketing, communication and promotion strategies and tactics targeted towards the UAE outbound traveller.