Our specialization is in the tourism, hospitality & foodservice sector. Our team of tourism & hospitality consultants & associate partners has in-depth experience in various aspects of tourism development and hotel & restaurant operations, developed over a collective period of 50 years in the international arena.

Tourism

We conduct studies on inbound & outbound travel and on tourism trends in the Middle East on behalf of tourist authorities & commissions and travel & tourism organizations from around the world. Our tourism consulting services include feasibility studies, demand potential studies, new product development and marketing strategy development.

Some of the recent studies undertaken in the area of tourism include:

• Outbound tourism from Saudi Arabia to a specific European country (2004)

• Outbound tourism from the UAE to a specific European country (2004)

• Saudi Arabia outbound travel (2003)

• UAE outbound travel (2003)

• Inbound tourism to the Middle East (2002)

• Outbound tourism from the Gulf to European nations (2002)

• Outbound tourism from the Gulf to Britain (2002)

• Six-nation Gulf Outbound travel - the first-ever Arabian Gulf Outbound Travel Study (2001)

• Potential for Spa tourism from the UAE (2001, 2002)

• Profile of the Middle East Outbound traveller (2002)

• Profile of the Gulf Outbound traveller (2001, 2002)
  
  

• Market Vision's proprietary Travel Intent Barometer (TIB) monitors short-term outbound travel intent - business & leisure - from the Gulf region. Launched in 2001 (post-September 11), the TIB is used as a measure of the impact of local, regional & global events on Gulf travellers' short-term travel plans.

Hospitality & Foodservice

We provide marketing support and development support services specifically for the hospitality industry. Additionally, service standard audits are undertaken for hotels and restaurants.

Services offered include

• Helping independent hotels and regional chains extend their marketing presence worldwide, through the Supranational Hotels Consortium.

• Specialist market research services

• Specialist sales and marketing inputs to raise revenues and profitability in operating hotels & resorts, full service & casual dining food and beverage outlets

• Marketing support in the Gulf region, for national tourism bodies seeking to increase their share of outbound traffic from the Gulf Market

Services offered include

• Market and financial feasibility studies for new hotel and restaurant projects

• Identification, and negotiation of franchise and management contracts with international hotel operating companies

• Developing foodservice franchises - casual dining including cafes/fast food, and full service restaurants

• Hotel lease arrangements, from identification of partners to agreement

Market Vision's team of hotel professionals visits properties periodically as "mystery consumers" on behalf of owners and corporate management. They then provide a detailed report on the experience with service levels in the various operations areas of the hotel - the reservation process, check-in procedure, restaurants, housekeeping, laundry, front office, general interactions with staff.

Our study team has actual hotel industry experience and knows what to look for, because of familiarity with standards in hotels worldwide, and an understanding of what the international traveller demands today in terms of hotel services.

Service standard audits are also undertaken for independent food service outlets and chains of restaurants.

For more information contact us.