Our specialization is in the tourism, hospitality & foodservice sector. Our team of tourism & hospitality consultants & associate partners has in-depth experience in various aspects of tourism development and hotel & restaurant operations, developed over a collective period of 50 years in the international arena.

Tourism

We conduct studies on inbound & outbound travel and on tourism trends in the Middle East on behalf of tourist authorities & commissions and travel & tourism organizations from around the world. Our tourism consulting services include feasibility studies, demand potential studies, new product development and marketing strategy development.

Hospitality & Foodservice

We provide marketing support and development support services specifically for the hospitality industry. Additionally, service standard audits are undertaken for hotels and restaurants.

• Marketing Support

  Services offered include

  • Helping independent hotels and regional chains extend their marketing presence worldwide, through the Supranational Hotels Consortium.

  • Specialist market research services

  • Specialist sales and marketing inputs to raise revenues and profitability in operating hotels & resorts, full service & casual dining food and beverage outlets

  • Marketing support in the Gulf region, for national tourism bodies seeking to increase their share of outbound traffic from the Gulf Market

• Development Support

  Services offered include

  • Market and financial feasibility studies for new hotel and restaurant projects

  • Identification, and negotiation of franchise and management contracts with international hotel operating companies

  • Developing foodservice franchises - casual dining including cafes/fast food, and full service restaurants

  • Hotel lease arrangements, from identification of partners to agreement

• Service Standard Audits

Market Vision's team of hotel professionals visits properties periodically as "mystery consumers" on behalf of owners and corporate management. They then provide a detailed report on the experience with service levels in the various operations areas of the hotel - the reservation process, check-in procedure, restaurants, housekeeping, laundry, front office, general interactions with staff.

Our study team has actual hotel industry experience and knows what to look for, because of familiarity with standards in hotels worldwide, and an understanding of what the international traveller demands today in terms of hotel services.

Service standard audits are also undertaken for independent food service outlets and chains of restaurants.

If you are interested in conducting tourism & hospitality research & consulting, please fill in the research enquiry form and we will get in touch with you.

For more information, contact us