In order to exploit the potential of the Middle East outbound travel market, Market Vision has been providing ongoing market intelligence on the travel patterns, interests, and preferences of the Middle East international leisure travellers to various tourism organizations and tourism-related enterprises around the world.

Within the Middle East region, the Kingdom of Saudi Arabia is the largest outbound travel market both in terms of volume (outbound trips) and value (travel expenditure). Yet, comprehensive and insightful intelligence on the travel habits, behaviour, preferences and needs of the Saudi Arabian outbound traveller has not been readily available.

Market Vision's Outbound Travel Market: Saudi Arabia - Travel Habits & Behaviour of the Saudi Outbound Traveller report addresses the needs of the travel & tourism trade by providing rich insights into the Saudi outbound leisure market. The report is based on primary research conducted in Saudi Arabia during the first quarter of 2004 amongst Saudi nationals & non-nationals in the 20-54 years age-group belonging to households with annual income of US$18,000 & above.