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Focus
We concentrate our resources on evaluating the behaviour of organizations, through their staff, towards customers. This enables us to provide objective insight into performance at the customer interface, and independent diagnosis of the strengths and weaknesses in any service delivery process.
The Shoppers/Assessors
Each shopper/assessor receives both generic and project-specific training/briefing. This means that, whatever the client's 'customer profile', we are able to provide shoppers who represent credible customers.
Data Collection & Reporting
To be meaningful, information must be topical. In a busy fast-food restaurant, what happened last week, let alone last month, is but a distant memory. Our project monitoring, data collection, and data analysis system can provide fast, accurate and tailor-made reports to the client within 24 hours, if required.
Our reports provide actionable information. We believe 'What gets measured gets improved.'
Flexibility
Our systems and procedures are flexible. For our clients, this means that we are able to change the coverage and content of our mystery shopping surveys in ways that reflect changes to their product range, to their organization, or to their staff - easily and cost-effectively.
If you are interested in conducting mystery shopping, please fill in the
research enquiry form and we will get in touch with you.
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