A feasibility study is an analysis of the viability of an idea. The feasibility study focuses on helping answer the essential question of “should we proceed with the proposed project idea?” All activities of the study are directed toward helping answer this question.

In other words, its purpose is to help make a ‘go’ or ‘no go’ decision with respect to a proposed business idea.

Feasibility studies can be used in many ways but primarily focus on proposed business ventures.

A feasible business venture is one where the business will generate adequate cash-flow and profits, withstand the risks it will encounter, remain viable in the long-term and meet the goals of the founders. The venture can be a new start-up business, the purchase of an existing business, an expansion of current business operations or a new enterprise for an existing business.

Market Vision conducts feasibility studies for investors and entrepreneurs across industry segments.

If you are interested in conducting business feasibility research, please fill in the research enquiry form and we will get in touch with you.