Our professional team has a wealth of experience and expertise having been individually or collectively involved in over 500 research and consultancy projects in the Middle East region and the Asian subcontinent.

Areas of work include:

• Market Research - customer & employee satisfaction studies, mystery shopping programs, corporate research, product and brand research

• Business Feasibilities – feasibility studies, market size estimation and demand potential studies

• Tourism & Hospitality Research & Consulting – inbound & outbound market research, tourism strategy development, hospitality operations review, hotel & restaurant service standard audits. Partners speak at industry events, are regular contributors (tourism articles) in the regional media; are members of UNWTO worldwide panel of tourism experts.

• Strategic Marketing Consulting – marketing plans & strategy development, operations, sales & marketing audits & reviews, new products & services diversification consulting.