Mystery Shopping - Areas of Measurements

Our Mystery Shopping experience covers a wide range of market sectors. We have experience in providing mystery shopping services to various clients that include restaurants, hotels, banks, and retail outlets.

Some of the things we are asked to evaluate and measure include:

  • Environment and Facilities - is everything working properly, clean and tidy, well-presented?

  • Performance against service standards - are specific standards being met, all the time, every time?

  • Politeness and helpfulness of staff - do staff have the requisite interpersonal skills?

  • Product knowledge - do staff understand the features, functions, and benefits of the products/services you offer?

  • Process knowledge - staff may know what to do, but do they know how?

  • Test purchases - does staff adopt a needs-based approach to selling, and are they overcoming objections, closing sales effectively, and cross-selling/up-selling?

  • Test purchases - does staff adopt a needs-based approach to selling, and are they overcoming objections, closing sales effectively, and cross-selling/up-selling?

  • Refunds and complaints procedures - how are customers treated when returning products, and how are customer complaints handled?

  • Product support - are new products being promoted effectively, particularly by third-parties who sell products/services from more than one manufacturer/supplier?

  • Merchandising and product availability - are appropriate POS materials and other literature being used, and are adequate product stocks available and displayed effectively?

  • Help Lines, Support Lines - how well does an organization perform when dealing with customers ‘over the phone’?

  • Price audits - are prices competitive and consistent across outlets?

  • Competitor benchmarking - how well does your organization perform relative to your competitors?

  • Web sites - how well does an organization perform when dealing with customers on-line?

  • Offer fulfillment - did the sales prospect receive the requested information, etc?

  • Fault diagnosis and rectification - was the ‘problem’ diagnosed correctly, and the most (customer-) effective remedy recommended/used?

  • Eligibility for award/reward - assessing staff performance within an award/reward scheme.

  • Training audits - what training is required/is the training effective?

If you are interested in conducting mystery shopping, please fill in the research enquiry form and we will get in touch with you.

 
 
 
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I am taking this opportunity to thank you for the report you have recently completed for us on the Landscape Design sector in the region. This study has been extremely helpful to us in our assessment of a potential investment.

Director Private Equity
International Bank - Financial Services

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